The brand NappyClub, which previously was engaged in the production of non-food products for children (online sale and production of diapers, children's cosmetics and household chemicals), announced its decision to engage in the production of baby food for long storage (fruit and vegetable puree, dry mixtures). It is planned that the production of baby food will be carried out on a contractual basis at modern large factories of the Wimm-Bill-Dann level, Danone, etc.
As explained in the NappyClub, baby food is the second most popular category of goods for children after diapers. In the average basket of a profile store, diapers occupy 50% of the cost, 35% - food, Anton Anufriev points out. And meanwhile, there are not so many large players in the baby food market in Russia. So 24.3% of sales in monetary terms fall on the Agusha brand, 17.1% on the Frutonyan brand, the remaining brands have less than 7% of the market each. At the same time, the demand for baby food is growing from year to year. But consumers are quite conservative in their addictions, highly value the quality of products and their environmental friendliness. Therefore, the new brand will have to make a lot of efforts to gain the confidence of customers.
High-quality and environmentally friendly raw materials for the production of baby food are supplied by Fine Union LLC. We work only with the best suppliers from Russia and other countries. All our concentrates, purees and pastes are made only from natural, ripe vegetables and fruits, do not contain foreign impurities and GMO.
A full range of food products for baby food production is available on our website, and you can contact our managers by phone: +7 (812) 640-01-60
дата публикации: 24 Июля 2020 г.
отредактировано: 05 Августа 2020 г.
